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Why Choose Us?

Why Choose The Natural Ruby Company

We know choosing the perfect ruby is an extremely important decision. We aim to make our customer’s search as easy as possibly through an extensive selection and the most comprehensive educational resource on all-things-rubies on the internet. Simply put, providing quality, rarity, and value are the cornerstones of our ruby business.

ruby pendant necklace
One of our special custom creations, a natural ruby pendant necklace.

Rarity and Value

Many other websites have wonderful looking pictures of the rubies they offer for sale. Yet, in most cases what’s shown is a ‘marketing picture’ of an item that doesn’t really exist. It’s called pre-selling. If you order the item, you won’t know what you’re getting until it arrives.

Cutting Quality

A gemstone’s beauty is directly affected by the quality of its cut. A good cut will maximize a ruby’s color, clarity, and carat weight, and create a well-proportioned, symmetrical gemstone. We pride ourselves on having excellent-cut rubies in all shapes and sizes.

Price, Education, & Disclosure

ruby drop diamond earrings
A pair of simple ruby and diamond drop earrings set in platinum.

We offer extremely competitive pricing on all of our rubies and ruby jewelry. Competitors may offer lower prices, but the rubies presented will not match the quality we offer or the care in how the rubies are cut and set in jewelry. Education is essential when dealing with rubies, and the more information you can arm yourself with, the more confident you can be in your choice. To aid in that process, we have compiled an extensive Education section that addresses all manner of knowledge about rubies and jewelry.

Specialists, Selection, & Reliability

We are specialists! Rubies, they’re what we do.

For thousands of years, rubies have been the most treasured possessions of many cultures, races, and religious histories.  With rubes being our sole focus, we strive to have the finest quality, selection, and educational materials for our discerning clients.

In the details view of our items, there will always be a ‘Status’ label. “Status: Available” means that the item is here, ready to ship from our premises.  If the status of the item shows “Status: Out on Request” that means that someone is looking at the item or it’s currently on hold. We never offer for sale merchandise that we have not physically inspected by our trained staff and gemologists.

natural untreated mozambique cushion ruby ring
A natural, untreated cushion cut ruby engagement ring in a vintage-style setting.

Reputation & History

We first opened our doors in 1939. For four generations we have built our company on a strong foundation of superior transparency, trust, and ethics. We take great pride in our reputation for over 80 years.

Visit us in our showroom, learn about our company history, or see who we are on our staff page. We want our clients to learn everything about us and ask us any questions they may have; we are very proud of our history and reputation.

3D Scan Reports

We use the most advanced 3D scanning technology to scan the facets and overall shape of each of our rubies. This report shows the exact facet angles, dimensions, percent measurements, and symmetry details of a stone, and allows our customers to view each ruby in extreme detail.

Other jewelry and gemstone websites often don’t show the full details of the items they are selling. We want our customers to know that all of the photos and videos on our website are taken by our own photography department and show the exact loose ruby or ruby jewelry that you will receive.

diamond ruby rings
A few of our spectacular ruby and diamond custom engagement rings.

ID Reports & Laboratory Certifications

All of our rubies are accompanied by a comprehensive identification report issued by our staff gemologists. These reports are not marketing documents, but rather professional certifications that conform to industry standards and are recognized by insurance companies.

The Natural Ruby Company employs the same GIA (Gemological Institute of America) certified gemologists that third party laboratories employ, and has the same standards in reporting. Our internal reports are as accurate and guaranteed as any high quality, third-party laboratory.

untreated mozambique oval ruby earrings
A pair of modern oval ruby drop earrings with Mozambique rubies of 1.60 cts. Finding a well-matched pair of rubies is essential for earrings.

Some rubies are accompanied by a third party laboratory report in addition to our in-house documentation. These stones have been randomly selected from our inventory to be audited by an independent laboratory to maintain our position of quality control and reporting.

From Mine to Market

We work directly with the mining companies that supply the rough crystals that are mined around the world. We work with highly experienced ruby cutters right here in New York where our head office is located. We bring rubies directly from the mine to the marketplace.

The majority of our clients are purchasing for an engagement or other significant occasion. For this reason, and from the frequent request of our customers, we only sell newly made jewelry and recently mined rubies. We do not sell items that have been purchased previously, i.e. broken engagements, second-hand or estate jewelry.

Our Passion

We’re in this business because we love what we do. Plainly put, we have a passion for fine quality rubies. We love to work with people who are as excited about rubies as we are, and be part of seeing their perfect piece of jewelry come to life!

Our Customers Love Us

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